Do you own a digital marketing agency in Dubai? Are you struggling to find the best winning domain name for your digital marketing agency in Dubai?
In most cases, choosing a domain name is an elephant in the room for most digital marketers. Sure, it can be a daunting task to come up with the best domain name for your agency especially when you lack special tenets to guide you on the same.
Primarily, a domain name tends to be your selling point in the marketplace. That’s to means: when you mess around with your domain name, your business in the first place will be as good as dead.
Therefore, if you are reading this blog, probably you’re novel craving to craft a suitable domain name for your digital marketing agency in Dubai.
Pretty cool, right?
Why it is Important?
Over a long time, the manner we do business has transitioned drastically, and the spectrum of marketing and advertising has evolved as well.
Now, the best way of reaching your potential clients is through having a robust online presence since lots of individuals are using online searches to look for content and people globally.
Therefore, consumers nowadays search for reviews online and navigate through websites to find the best product they’re looking for. It will be prudent on your part to create a business-friendly website that has an appealing interface and is easy to navigate as well.
These practices will simply help consumers enjoy when they land on your site. As a result, it will attract more sales and profit because of your straightforward site.
Therefore, whether or not you’re a well-set-up business or are a new startup, you must ensure you have a well-advanced and maintained website.
On the flip side, you must significantly keep in mind some of the critical factors when deciding to craft a domain name for your business site.
To assist you in making a prudent decision, we’ve plain pointed some of the facts about choosing a winning domain name for your digital marketing agency in Dubai.
Below is what you’ll learn about selecting a wining domain name for your business site:
- Be Unique and Brand your Domain Name
- Make it Easy to Pronounce
- Keep it Catchy and Precise
- Use “.com” Every time
- Be sensitive not to engage in Trademark Infringement
- Use keywords sparingly
- Go through it or Revise
1. Be Unique and Brand your Domain Name
Uniqueness and branding of your domain name work simultaneously. To be noticed on the marketplace, your domain name must be unique and properly branded as well.
So, while in your business journey, you’ll have to put in extra cash when establishing a proper domain name for your website or company name in particular.
In most cases, your domain name heavily displays the nature of your business and the activities therein. That’s to means: you must be very keen and meticulous when creating your domain name.
Therefore, coming up with a well-properly branded name for your business, makes it infinitely simpler for it to end up an established brand in the future. Moreover, it guarantees that each of your hard work won’t be lost in the deep sea.
Also, due to the fact well-branded domain names are matchless, making them precise and simple plays a monumental role to rank your domain name high on SERPs.
Ranking high on Google is a craving factor for all digital marketers. Being on the first page comes with lots of perks such as traffics on your site, organic clicks, and a high return on investment at the end of the tunnel.
Thus, selecting a quirky, unintuitive enterprise domain name lets your customers and other visitors find you easily when searching for your name on the internet.
Furthermore, you want to keep away from placing numbers or something extra that makes it sound elaborate and unnatural. So keep in mind some of these elements before setting up a digital marketing agency in Dubai.
2. Make it Easy to Pronounce
This feature tends to sound easy and simple. In fact, not everyone who is endeavoring to create a domain name considers this as an essential aspect in their journey while establishing a domain name.
Making your domain name easy to pronounce is an attention grabber technique that the majority are not aware of. Simply, when your domain name is pronounceable, it makes it easy for people to recall it and share it widely with others as well unlike when you use a jargon name as your business name.
Therefore, when creating a domain name, ensure to follow the basic rules of branding to align you completely with the rudiments required during branding.
So, your business name must be easy to articulate, free from jargon words and unnecessary numbers that might create confusion when clients struggle to recall your name.
Always bear in mind that processing fluency is fundamental at the same time as selecting the right brand name.
And remember, most human beings no longer have the time or endurance to attempt more than one Google searches to look for your brand. Consequently, they will dash your name and concentrate on other brand names that are easy to recall and are searchable as well.
3. Keep it Catchy and Precise
Short, memorable, and simple are the elements you must preserve in your thoughts when deciding on which brand name your company ought to possess.
Also, you must struggle to coin a catchy enterprise name that can right away grab the attention and ensnare them to visit your site or company.
The well-branded name you decide, must look, feel, and sound clean and exciting, and is state-of-the-art ought to be brilliant, funny, and clean to pronounce. In short, such attempts to make your name catchy might help you to beat your competitors and stand out among most other brand names.
Out of the various alternatives available, you may choose the usage of an acronym or your initials as your brand or business name. It is the last strategy to your pursuit of brevity.
But how do you recognize that the name you have settled on is catchy especially to your audience?
First, you’ll need to test your name and get feedback from your family and relatives about the taste and attractiveness of your business.
Also, you can ask them how your brand name sounds, its impression and most importantly if they recall it easily in the next few days. This will eventually help you to rate whether your digital brand name agency in Dubai is up to mark or not.
4. Use “.com” Every time
Being distinctive and precise is good. However, “.com” is the most popular way always used as an extension when naming your site, especially when targeting internet users.
If, for a few reasons, you cannot get the “.com” extension, then go together with different official and famous extensions such as “.org” or “.co” or “.net.” Then plan to get “.com” in the future.
Over time, Google has constantly its set of rules to restrict the spammy search engine marketing area. The “.com” extension not only aid in your brand name recognition but makes its appearance extra sincere and authoritative.
Besides that, “.com” is likewise a famed search engine marketing fodder and attracts heavy net site visitors.
5. Avoid Trademark Infringement
A well-branded name ought not to be blended and stressed with the names of every other brand, make certain to preserve it one-of-a-kind and precise out of your competitors.
Moreover, having a comparable name can land you into chains of a problem as it’s deemed unlawful.
You will be sued for violating the trademark rules that everyone ought to observe when creating their brand name. The courtroom docket should impose financial exceptional on you and might pressure you to surrender the brand name.
You can check whether your brand name is aligned with or is against any UAE trademark legal guidelines before you sign up your name with the concerned authorities.
6. Use Keywords sparingly
If you choose a keyword-primarily based totally on your brand name, ensure it is based on the following:
- Perfectly encompasses your cost position.
- It offers an audience and understanding of your brand positioning or range.
However, you must have options organized in case your brand name matches with other brand names you are planning to use. Otherwise, you should be flexible when you are creating your brand name.
You must additionally keep away from the usage of standard expressions and idioms as they may be absolute confidence clean to bear in mind, however, can restrict your search engine marketing significantly.
7. Go through it or Revise
Your brand name must be catchy and offer perception into your products or services rendered. You can adjust, modify, and typically play with the phrases to make them extra innovative and precise.
You can also use a few social media platforms to countercheck whether your brand name is on point before you put it live on the internet.
The maximum vital assignment in organizing your enterprise both online or offline is selecting an ideal business name.
By using a first-rate advertising and marketing strategy, you may construct a buzz around your enterprise and craft a long-lasting brand image.
Keep in mind that the domain name ought to be each customer and search engine marketing friendly. You want to choose a website name that suits your enterprise.
A dependable brand name segregates you from the heaps of get-rich-short-scheme websites and appends expert credibility and reliability for your enterprise.
Selecting a domain name for your digital marketing agency in Dubai might seem like brain surgery to several business proprietors. However, you might forget, your brand name normally exemplifies who you are and what your business is all about.
Therefore, having the perfect understanding of how to choose a domain name for your business ought to be your #1 to deem fit before establishing your business setup in Dubai.
Worry not, in this article, we’ve expounded on the best strategy to consider when choosing a business name such as usage of keywords sparingly, avoiding trademark infringement, and keeping it catchy and precise among others.